|
9:00 |
Registration & Coffee |
|
|
9:30 |
Understanding the market and planning |
Market awareness Competitors Objectives Planning |
|
10:45 |
Break |
|
|
11:00 |
Understanding your customer’s needs |
Buyer behaviour Features v Benefits USPs |
|
12:30 |
Lunch |
|
|
1:00 |
How to make your product more appealing |
Product choice Packaging Labelling |
|
2:30 |
Break |
|
|
2:45 |
How to promote yourself better |
Advertising Leaflets Exhibitions Selling |
|
4:15 |
|
The next step |
|
4:30 |
Close |